This is not about Taylor Swift …

The December¬†issue of InStyle magazine will feature Taylor Swift in an “augmented reality” cover. Readers who hold up the cover to their Web camera will see Swift spring to life surrounded by snowflakes in a 45-second video that ends when she signs her autograph across the screen. A dozen new advertisers will be introduced in this special issue and inside, some ads will have a click-to-buy e-commerce feature.


Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery, creating a mixed reality. The augmentation is typically accomplished in real-time. Advanced AR technology (e.g. combining computer vision and object recognition), helps information about the real world surrounding a user become interactive and digitally usable. Information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real world view. The term augmented reality is believed to have been coined in 1990 by Thomas Caudell, an employee of Boeing at the time.

Comments are closed.